Analysis of Existing Products- Market Research

This is the trailer to the British urbanm film SHANK this film dipicts an alternate society where gang related crime is rife, this film is a good reference for our own product because they effectively used dark lighting, a urban grime theme soundtrack which is listened to and portrays the target audience. As well as location which although it may be hard for us to recreate gives us an idea of where we should film our own product the use of graffiti fonts and quick cuts adds to the fats paced tone and wouyld be effective in our own opening.