conflict draft final

In what ways does my product use or challenge the conventions of existing products

During our pre production we looked at many similar films and existing products in order to gather inspiration and as such they have influenced our final product, we looked mainly at titles such as Shank and Kidulthood both films take place in South London and centre around urban youths, in these existing products like my own there is a conflict that surrounds the main protagonist usually centred around violent gangs.                      
On the left is the existing product Shank and the right my product Conflict, as well as similar themes and story, both are gritty dramas which are usually shot in darker lighting we used this technique as well in order to give a darker image and impression of the story and characters. Rather then challenge we followed the conventions of this genre in order to create a product that we know has a solid market and audience as we wanted our piece to be well received.                        

How did I attract/address my target audience?

To attract my audience I referred back to my initial audience research in order to find the preferences and interest of my main target market, I found that my target audience were regular users of mediums like youtube, by making use of this I can attract my audience to my product with ease because of its frequent use.  Knowing that my target audience is interested in urban dramas and would be likely to view my product I created a poster profile of our protagonist and film title in order to attract an audience and raise awareness of our product.

I addressed the the audience through the use of familiar conventions that they can relate to within my product using familiar locations, familair mise-en-scene such as hoodies and urban attire, the animated tet that we used at the end of the product I feel is very striking and attracts the viewers interest right at the end. 

Who would be the audience for your product?

This is Frances Morgan she is 17 and lives in South London, she enjoys listening to R&B, British and American rap, Reggae and Jazz she enjoys shopping, dancing, and spending time with her friends. 

She enjoys films such as Kidulthood, Adulthood, Shank, The Godfather, Layer Cake, and the Business as she enoys gangster and action films and has an interest in new British films, especially going to the cinema and enjoying them with her peers.Her favourite shows are Eastenders, Waterloo Road, Hollyoaks, and other popular shows.

 I believe our product would appeal to the demographic that she fits into as a stereotypical urban youth from London who would be able to engage, understand as well as enjoy our product as it is similar to other films she enjoys such as Shank and Kidulthood and she would be likely to see it at the cinema because it would show at her local screens.   

What kind of media institution might distribute your media product and why?

The institutions most likely to distribute our media product would be smaller British film institutions such as Vertigo films or Revolver entertainment because these institutions both distribute and produce niche and alternate films and have experience producing urban British productions already such as Kidulthood, Adulthood and Bronson, both institutions are involved in the distribution of low budget British films in order to help the British film market and so would be able to help market and distribute our production as we would have very limited means to do so ourselves.

How does your product represent particular social groups

The social group that is depicted throughout our production are are urban gangland youths, we conveyed this image to our audience through our use of mise-en-scene including their clothing which consisted mainly of hoodies, dark clothing and accessories such as bandannas. The top photo is a character shot from from our production and the bottom a photo taken from the times newspaper in an article related to gang culture, you can see that they are very similar as both figures are wearing dark hoodies and are against a street wall with similar postures this shows that we portrayed the social group the same way that the real media does we did this because this is the stereotypical representation of gang culture which is often shown in the media as it it is a pressing issue in Britain which allows our audience to engage with our characters.

Looking back at your preliminary task. what do you feel you have learnt in the progression from it to the final product

What have I leant about technologies from the process of constructing this product?

Throughout this process I was challenged with using different technologies I had never used before firstly whilst filming we had to use large Sony HD cameras initially they were hard to use effectively however after practice I was able to properly use all the functions of the camera and we were able to use tracking shot's, long shots, steady shots and P.O.V.  



                  

During the editing process after the filming was complete I had to create with the group a visual logo for our production group 'Eggbert Productions'  whihc I used adobe after effects to create this was the first time I had used the software and I found it quite difficult to grasp how to use it properly however I made use of online tutorials and was able to complete our logo. 

Overall after this process I have learnt that to create films and media production there are many different elements, skills and technologies that need to be converged in order to make a completed product and that any mistakes or problems with technology or area can hinder the process completely and because of this I have learnt that technologies are not always reliable.

conflict- First Draft opening scene

This is our first draft opening sequence overall we recieved posative feedback but feel we could make improvements in varying our shot types, ensuring the narrative is easy to follow and understand, the light effects were said to too bright and so as director of the production I will help try to re-film and direct another set of initial shopts to ensure there are enough varied shot types and that the narrative is easy to understand. And ryan as the editor will redo the credits making the font and colour perfectly match the tone, change the light effect to reflect the dark atmosphere which should improve our opening tenfoild.

Analysis of Audience

Analysis of audience

Analysis of Existing Products- Market Research

This is the trailer to the British urbanm film SHANK this film dipicts an alternate society where gang related crime is rife, this film is a good reference for our own product because they effectively used dark lighting, a urban grime theme soundtrack which is listened to and portrays the target audience. As well as location which although it may be hard for us to recreate gives us an idea of where we should film our own product the use of graffiti fonts and quick cuts adds to the fats paced tone and wouyld be effective in our own opening.

Analysis of Existing Products- Market Research

KIDULTHOOD

The target audience of this film are urbanites and teenagers who are able to relate to the film content and text. The film represents the not so glamorous side of West London and highlights the key issues that take place day to day. Kidulthood also represents black youths who are often miss portrayed negatively in the media.The main genre of this film is Urban Drama which involves a narrative with a city backdrop usually dealing with crime, drugs and other bad issues that go on in society. Clothing worn by actors are common clothes worn by teenagers in London e.g hoodies, trainers, jewellery.Music used in this film falls into the genre of hip-hop and grime which attract the target audience.
FISHTANK

The target audience of this british film are young british youths who are deprived and may live in less developed areas in britain and also middle class people. This film is an gritty Essex drama which involves a main character named Mia.The stereotypes explored within the film include the working class ‘chav’ and their attitudes to family and acts such as smoking and drinking. For example the main character’s little sister smokes and she drinks regularly and in that society it is seen as normal. Also the culture shown is a very typical northern housing estate in which there are many young children and teenagers littering the streets regularly, this adds an element of danger to the film. The overall theme of the film is the idea of ‘Broken Britain’ in which it shows how unemployment, youths and drinking and smoking etc are a very common occurrence. Also the mother’s new boyfriend is seen as a potential father figure to Mia and her sister and so brings excitement and happiness to their lives when before it was very tense and up tight as it’s a dangerous area and you have to be vigilant.

SHANK

This British film has interpreted ideas from the film Kidulthood as it has many similarities. This film is a drama-triller. It involves a lot of violence and potrays the future South London as 'a gang ruled concreate playground'. Shank represents young teenagers and their struggles in urban London.
 A number of urban drama films being released they remain popular as they attact a certain audience which are young people, this has a dramatic effect on the number views and responses as young people are more likely to watch such films and are the future generation so meanings and ideas that are portrayed in these urban drama films will have an effect on society. As many of these films show the negative side to teen life it will motivate teenagers to not live  in that particular way.

Equipment

During production we had to organise and inform our teachers about the dates we wanted to film this was a crucial factor as camera renting had to be done during school hours and we had to have suppervision from an adult.
Also we had to inform and organise dates for our main protagonist to be on set during prouction.
During these dates we also had to have back up cast just incase certain characters were unable to attend on the filming days set.

We also used this camera (canon 500D) to film our add on shots that we had to put in after our audience feedback in order to rectify and improve our opening scene. This camera belonged to one of the members of the group and also shot in HD so was a good substitute for the other camera.

Production notes

Mood board

Character Profiles

Our main attire for the film were hoodies and dark clothing which we wore to best portray the stereotypical urban youth. 

Location

Filming Day 1

cast/crew interview

This is a short interview of our cast members after our first day of filming where we talked about our experiences as it was our first session.

SOUNDTRACK

Monique Hayden Production Blog: SOUNDTRACK: "Grape Skank soundtrack by moniqueh04"

Shooting script

shooting script

00:00 Pan shot of buildings and surrounding environment

00:10 Low angle shot, then slow pan
-show the members of the gangs
Close up pan across the faces of gang members

00:15 Close up shot
-show the emotionon the protagonists face

00:17 Extreme close up
-reflection of rival gang in the eye of the protagonist.

00:18 Cut away to
-earlier that day of two shot with the protagonist with his grandma

00:20 Tracking over the shoulder shot of protagonist

00:22 Jump cut to POV shot of protagonist

00:25 Wide angle POV shot
-protagonist's view looking at rival gang member.

00:27 Wide angle three shot
-view of three more gang members

00:32Cut away and flash effect
-flash back of protagonist from earlier that day to present time

00:42 Over the shoulder shot
-protagonist deciding which way to go

00:47 Jump cut to POV shot
-protagonist seeing suspicious character

00:50 Close up over the shoulder shot
-protagonist looking behind himself in a paranoid state

00:55 Flash effect to mid shot
-shows gangs again

00:57 POV shot
-protagonists POV

01:00 zoom
-zoom into alley he is going to go down

01:05 Close up with crab tracking
-protagonist's feet as he is running using match on action

01:08Over the shoulder tracking shot
-protagonist running down alley

01:12POV shot
-protagonist's view of seeing gang members at each end of the alley

01:15 Flash back effect to mid shot
-showing gangs facing each other again

01:20High angle shot
-protagonist beaten up.

01:25 Camera then pans down to his eye level
-showing emotion on protagonists face

01:28 Zoom
-close up of the protagonist's face.

01:35 POV shot protagonist's POV- camera then pans up to a low angle shot
-shot showing the surrounding buildings.